→ walking with purpose, driven by passion, and rooted in self-love. A woman who turned a personal journey into a movement that empowers others to love their natural hair with confidence.
→One day, because of her entourage, clients, and even neighbors, she was encouraged to begin sharing the personal hair care products she had been making for her son and for herself. What started as something deeply personal eventually became something she chose to share with others by opening up about the ingredients she was using. She never originally planned for it to become a hair care line company.
De La Curls was officially founded in 2015 by Catalina
Marlys De La Mengue, a woman who was always
searching for the most appropriate and effective
natural ingredients for herself and her family. At the time, she simply wanted to understand how to properly treat and care for their hair because she felt she did not yet fully know how.
→From the very beginning, De La Curls has always been about finding the best ingredients and solutions for natural hair learning how to:
Treat, Heal, Protect, Hydrate, Restore
Manage natural hair. She discovered that once you
truly understand how to treat, care for, and handle
your “flowers” your afro curls you begin to see
how beautifully they respond to love and proper care.
The real truth is, you do not have to do too much.
The real secret is simple: “Leave them alone.”
Avoid unnecessary manipulation. Avoid harsh chemicals.
Avoid constantly disturbing what is meant to flourish
naturally. Because what happens when you constantly
touch a flower all week long?
Little by little, it becomes weaker. It begins to break.
Our flowers, our curls, are the exact same way.
Make those curls relive created with the
ingrenuity and passion inspired by
the beautiful afro community we take great
pride in improving upon your favorite curly hair
care in a new and creative ways
Make those curls relive created with the
ingrenuity and passion inspired by
the beautiful afro community we take great
pride in improving upon your favorite curly hair
care in a new and creative ways
Make those curls relive created with the
ingrenuity and passion inspired by
the beautiful afro community we take great
pride in improving upon your favorite curly hair
care in a new and creative ways